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Personal branding meets positive psychology

Brand You by John Purkiss and David Royston-Lee is a structured, almost work-book style guide to developing a personal brand (thanks to Marc for the recommendation). The authors explain personal branding by quoting Jeff Bezos – ‘your brand is what people say about you when you’re not in the room’ and explain how personal branding […]

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Books for the 21st Century – Short is the New Smart

The digital crisis that swept over the music industry is racing headlong towards book publishers.  Is part of the answer to be found in ‘lunch-hour books’? It takes the average person two and a half weeks to read the average book*.  Whilst that’s a great way to stay amused on holiday, it’s a pretty lousy […]

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